There are 3 major things that make or break a video sales message:
- Personalisation
- Humility
- Positivity
Let’s break them down:
Personalisation:
How many generic corporate videos do you respond to? Tailoring your message to suit the person you are contacting demonstrates an interest in them as an individual. It conveys greater value and shows that you care.
Humility:
How well do you respond to being pushed when you aren’t ready to act? Unless you sell everyday products, it’s unlikely someone is ready to buy from you today. Don’t push for a sale or meeting. It shows a lack of understanding of how the market works and will ultimately have the opposite effect intended.
Positivity:
How do boring, corporate messages make you feel? People like working with positive people. Brighten your prospects day by demonstrating politeness, friendliness and above all; warmth. Those are the ingredients of a strong, positive relationship.
If you want to increase your chances of cold outreach success using video, make sure you incorporate these rules into your approaches. You’ll soon start noticing some remarkable results.
For more advice, pick up a copy of the international bestseller ‘Wonder Leads‘ today.
