7 of the best positive business books we’ve read in 2021

Knowledge is the key to growth and understanding, and books are the gateway. Our new regular feature looks at a selection of the best, most positive business books we’ve read during 2021.

  • 30 March 2021
  • Dave Holloway
  • Insight

The Wonder leads book is positive to the core, but it’s certainly not the only one out there!  This is the first of a new regular feature on our blog, looking at some of the most inspiring and positive business books we’ve been reading.

So, without further ado, let’s take a look at what books have been occupying our thoughts in the first few months of 2021:


Bring Yourself: How to Harness the Power of Connection to Negotiate Fearlessly

Bring Yourself: How to Harness the Power of Connection to Negotiate Fearlessly

Mori Taheripour

This Axiom gold medal-winning book by the esteemed Wharton professor and negotiation expert was a delightful read. Full of honesty and insightful examples, it focuses on the value of bringing your true self to difficult conversations. As someone who often finds themselves putting the thoughts and feelings of others ahead of personal interests, it offered practical tips for improving negotiation skills by uncovering and using the natural tools at your disposal. Definitely recommended for anyone who wants to engage more purposefully in conversations with others, without pretending to be someone you aren’t.

Get this book: Amazon | Audible | Barnes & Noble


Delivering Happiness by Tony Hseih

Delivering Happiness: A path to profits, passion, and purpose

Tony Hsieh

I’ve heard a lot about the groundbreaking Zappos culture but listening to Tony’s story really struck a chord. A competent man who went through the highs and lows of business and realised early on that money was a poor measure of success and fulfilment. An inspiring story from someone whose mission to make others happy sadly didn’t seem enough to free him of his inner demons. RIP Tony.

Get this book: Amazon | Audible | Barnes & Noble


Start Something That Matters by Blake MycoskieStart Something that Matters

Blake Mycoskie

The Toms founder (and Chief Shoe Giver) tells an engaging tale about building a business with purpose. The company’s ‘you buy one, we donate one’ model is exceptional in its simplicity, and it’s no surprise that people have been so happy to support it. Blake’s ideas on company structure, such as the abandonment of traditional job titles to encourage outsiders to approach everyone with the same level of respect, certainly gave me food for thought. A worthy read for anyone looking to build a business that means something more than financial reward.

Get this book: Amazon | Audible | Barnes & Noble


Anything You Want by Derek Scivers

Anything You Want: 40 lessons for a new kind of entrepreneur

Derek Scivers

One for the rebel in all of us. Derek is the unconventional founder of US giant CD Baby. This short book is full of anti-corporate sentiment and shows you that it’s possible to build a successful business without having a master plan or conforming to stereotypes. It certainly isn’t a fairytale. There’s plenty of candour about the challenges the business faced, but there’s plenty to take away. For me, the standout was how he managed to delegate responsibility for decision making in a concise space of time by just using common sense. I loved it.

Get this book: Amazon | Audible | Barnes & Noble


Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life by Ozan Varol

Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life

Ozan Varol

This superb book from a NASA engineer had me scribbling so many notes I barely had time to draw breath. The way the author manages to interweave complex scientific principles and sound business practice is so clever and makes for compelling reading. The concept of first principles thinking is one that any business should be aware of. If you have an inquisitive mind and like insightful, articulate content; read this book – you won’t be disappointed.

Get this book: Amazon | Audible | Barnes & Noble


Greelights by Matthew McConaughey


Matthew McConaughey

Thanks must go to my LinkedIn friend, Richard Burcher, for this recommendation. Hollywood biographies are not generally my reading material of choice, but Greenlights was delightful. A no holds barred account of his life from trailer to stardom. Full of honesty, witty stories, original prose, and excellent writing, Matthew’s book is a story of someone who always searches for the positives and isn’t afraid to risk it all in the search for a fulfilling life.

Get this book: Amazon | Audible | Barnes & Noble


Let My People Go Surfing by Yvon Chouinard: The Education of a Reluctant Businessman

Let My People Go Surfing: The education of a reluctant businessman

Yvon Chouinard

My sister bought me this book because she knows how to pick a brilliant gift. The beauty of the design perfectly created complements the beauty of the content. The Patagonia founder’s story is a remarkable tale, filled with adventure, exploration, and a deep love of both the planet and the craft. We make no apologies that our 1 to 1% initiative is directly inspired by their 1% For The Planet. The company sets the standard for companies with a conscience. It’s up to us all to follow.

Get this book: Amazon | Audible | Barnes & Noble


Attention!: The power of simple decisions in a distracted world by Rob Hatch

Attention!: The power of simple decisions in a distracted world

Rob Hatch

I may not have known about this book had it not been for a chance encounter with the author at the Business Book Awards in March. I’m glad I now do. Having run a business for the past 14 years, I know full well the crippling effects of distraction on achieving progress. The growth of technology and the immediacy of information means that finding focus is harder than ever. Rob’s book tackles the challenges of finding focus head-on. Attention! is full of honesty, real-life experiences, and simple, actionable tips that help you to ‘put success in your way’.

Get this book: Amazon | Audible | Barnes & Noble



Dave Holloway - Wonder Leads Author & FounderAbout the post author: Dave Holloway is the author of the international best-seller and award-winning business book: Wonder Leads: Remarkable lead generation for positive small businesses, available from Amazon, Audible, Barnes and Nobel and all major retailers.