If ever there was a definitive example of why email marketing doesn’t work with cold B2B prospects, this is it…

‘People buy people’ is the single most important mantra that sales teams must adhere to if they want to achieve long term success.

There’s a reason that nearly everyone hates cold calling – it is the fastest way to alienate people against your business.

Email might be the way that business gets done, but it definitely isn’t the way to generate leads.

The ‘never-take-no-for-an-answer’ days of selling are a thing of the past. The modern salesperson needs humility, brains and respect.