Cold calling is a terrible form of business development. Like most traditional methods of lead generation, it does your business more harm than good.
Not only are they regularly miserable activities to engage in, but they are proven to be ineffective the vast majority of the time. They drain money, time and resources. Worst of all, they often undermine the value you want to communicate and alienate the very people you are trying to attract.
There is a better way to generate qualified B2B leads. A method that is nearly twenty times more effective than cold calling yet costs little but time and application. An approach that not only gets results but leaves prospects with a lasting, positive impression of you and your business. Entrepreneur and B2B marketing expert Dave Holloway can show you how.
Wonder Leads is an outbound sales framework centred on high-quality, individually personalised video that helps build meaningful relationships with the people who matter.
Packed with down-to-earth, insightful commentary and clear, practical advice, Wonder Leads is a positive roadmap for any small business owner who wants to master cold outreach without sacrificing their integrity.
Listen to a sample from the audiobook:
(Narrated by the author)
Reviews for Wonder Leads
“I’ve read a number of books and blogs on marketing, leads, and selling. I’ve worked as a salesperson for Fortune 100 companies, consulted on sales and marketing for SMEs in the UK, and built several businesses — some epic successes, others not so much. So, I was curious to see what could possibly be said that hasn’t been said already. Well, it turns out, quite a lot. For starters, this is probably the best researched book in its genre. In fact, the author pulls off quite a trick. The writing is backed up with copious end notes and citations without ever making the book feel like a science or research paper. This small thing, doing the research, lends a huge amount of credibility to a book in this genre…” – Goodreads reviewer
“An insightful (and delightfully honest) appraisal from Dave himself as a brand marketeer about his journey wrestling with the most effective way for time-poor, cash conscious SMEs to generate leads – not connections or referrals but cast-iron, genuine leads. From prospect definition through to a reminder that the all-important follow up needs that crucial ingredient in starting to cultivate a successful working relationship based on trust – empathy. I’m not an avid reader of sales books (that description perhaps does Wonder Leads a disservice – it’s more of a road map) but I almost couldn’t put it down this afternoon before heading back to my advisory workload! One for the #entrepreneur in all of us. Thoroughly recommend this publication.” – Amazon reviewer
“Without really knowing it, I’ve been waiting for someone to write a book like this for a long time. Being a small business owner and someone that hates sales, I’ve struggled at times with business development and building relationships with the right people. Wonder Leads is an amazing idea and framework that provides an original and refreshing strategy to business development, shifting focus away from traditional sales techniques…” – Amazon reviewer
“Ready to make cold calling a thing of the past? Use this easy to follow guide, which outlines six steps to better business lead generation. Learn how to make a lasting, positive impression of your business and start to see results with this informative read!” – Bookbub
Where to buy:
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Dave Holloway is a graduate of the University of Wolverhampton where he achieved a First Class Honours degree in Graphic Communication. Since 2007, together with his wife, Natalie, Dave has run the award-winning brand communications agency, BML Creative. He has worked with global B2B companies including Linde plc, Kantar and Croda plc, as well as leading institutions such as the NHS, The Royal British Legion and The University of London. His expertise in brand strategy and design has helped numerous businesses to grow exponentially.
Dave is a firm believer in social responsibility and helped to set up Prints for Charity – a website that has raised thousands of pounds for local charities through the sale of artwork created by the BML team.