Category: Insight

3 things that make or break a video sales message

If you want to increase your chances of cold outreach success using video, make sure you incorporate these rules into your approaches.

Hate sending follow-ups? Maybe you’re using the wrong outbound sales tactics.

The medium you choose for cold outreach directly correlates to the number of follow-ups you need to do. Choose yours wisely.

Struggling for filming space with a DSLR? Try using Camo

Thanks to the clever people at Reincubate I can now use my iPhone camera as a pro webcam for filming Wonder Leads videos.

Bridging The Empathy Gap in sales and marketing

The more you bridge the empathy gap, the closer you get to building meaningful connections. That’s when the magic happens.

Empathy for workplace distraction is essential to cold outreach success
Research shows the average worker is interrupted more than 5 times an hour. Being able to empathise with those challenges is critical to succeeding at outbound ...
7 of the best positive business books we’ve read in 2021
Knowledge is the key to growth and understanding, and books are the gateway. Our new regular feature looks at a selection of the best, most positive business bo...
The power of positive communication

The right type of communication can build powerful bridges that improve both work and society. Choose your method and words wisely.

How to succeed at business development by following the 3 E’s

Cold outreach is pointless if it wastes time, offers scant reward or fails to build meaningful relationships.

Is content marketing the same as social selling?

It’s easy to think that content marketing is a form of proactive business development, but that would be wrong.

Personalised video introductions that drive remarkable lead generation results
Hate traditional invasive forms of business development like cold calling or email marketing, or finding they no longer deliver the warm leads your business req...