The right type of communication can build powerful bridges that improve both work and society. Choose your method and words wisely.
Cold outreach is pointless if it wastes time, offers scant reward or fails to build meaningful relationships.
It’s easy to think that content marketing is a form of proactive business development, but that would be wrong.
COVID-19 might be causing more than a few cold outreach headaches, but that doesn’t mean it’s all doom and gloom!
If ever there was a definitive example of why email marketing doesn’t work with cold B2B prospects, this is it…
‘People buy people’ is the single most important mantra that sales teams must adhere to if they want to achieve long term success.
There’s a reason that nearly everyone hates cold calling – it is the fastest way to alienate people against your business.
Email might be the way that business gets done, but it definitely isn’t the way to generate leads.