Is content marketing the same as social selling?

It’s easy to think that content marketing is a form of proactive business development, but that would be wrong.

  • 02 March 2021
  • Wonder Leads
  • Insight

Is content marketing the same as social selling? No, and here’s why:

Content marketing proactively builds brand awareness with GROUPS you want to work with.

Social selling proactively builds relationships with INDIVIDUALS you want to work with.

It’s not just the different outcomes that separate content marketing and social selling; it’s how you need to approach them too.

The main factors that influence content marketing success are:

  • Network size
  • Network relevance
  • Post quality
  • Post frequency
  • Post engagement

The main factors that determine social selling success are:

  • Personalisation
  • Focus
  • Storytelling
  • Patience
  • Empathy

Both social selling and content marketing can play a part in customer acquisition efforts, but don’t expect content marketing to drive predictable sales. That’s because you can’t control who sees your posts or when those that do eventually see them.

Social selling can drive predictable sales opportunities, but only when empathy takes centre stage. That’s what the Wonder Leads approach is all about.

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