Traditional lead generation efforts are damaging the sales funnel.

Accelerating the early pipeline is consistently named one of the top priorities for sales leaders, but how can it happen?
The playing field has changed rapidly. Increased remote working and online activity means buyers are more challenging to reach than ever.
Many companies turn to automation as a solution, which merely compounds the problem. Buyers have become numb to the constant barrage of generic marketing approaches that seemingly have no relevance to them and constantly push for action. As a result, such practices have the opposite effect as intended – they alienate the very people they aim to attract.
Even when leads do appear, they are often a poor fit and price-driven because they haven’t bought into the value on offer.
It doesn’t have to be like this. There is a better way to lead the sales conversation, but it requires a radically different approach.